Melyn is a sociocultural anthropologist with practical expertise in helping businesses understand hard-to-reach ‘human factors’. With deep experience in marketing on both sides of the Atlantic, Melyn has lived and worked in her native USA as well as France, Morocco, Netherlands, China, Burundi, Lebanon, South Sudan, Nepal, Denmark, Belgium, Myanmar and Norway.

She is an alumna of Ogilvy in San Francisco and Chicago, and now settled in the UK, writes prolifically for both business publications and academic journals.

She read anthropology at the University of Oxford.