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Shonagh.Primrose

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Shonagh is an accomplished strategy consultant, with particular expertise in the space where brand meets digital. She has deep, client-side experience in pure-play e-commerce as well capacity-building in more traditional retail businesses. She has launched, built and run enterprises in the US, UK, Europe and Asia-Pacific.

A former senior executive at Tesco, Shonagh has an acute understanding of customer needs and behaviours and a track record in creating product and revenue streams in both existing and new markets. She is also a Round-The-World yachtswoman.

She read biological sciences at the University of Oxford.